Entertaiment is a broad category of leisure activities that encompasses everything from escapism to education, catharsis to cerebral engagement. Often, entertainment challenges the intellect and requires a high level of artistic skill. From Rimsky-Korsakov’s illustrious orchestral works to the many films made about Scheherazade to innovative video games that require strategic thinking, the genre is diverse and expansive. It can also serve as a vehicle for advertising and promote brands in an entertaining way, which is why it’s important to consider how your brand is utilizing entertainment.
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This article is part of our Word of the Week series.